Shades Day is a social media campaign with the goal of showing support for the sickle cell community and to raise awareness about the symptom of sickle cell retinopathy, which effects the blood vessels in the eyes of some sickle cell warriors

We encourage everyone to show support by sharing pictures with their favorite pair of shades on Facebook and Instagram using the #SickleCellShadesDay hashtag and also donating to help further our mission of increasing awareness for sickle cell disease and trait.

We will be sending out the Shades Day Kit for all of those who sign up. The kit includes items to help you join supporters in supporting the sickle cell community and educating other communities about sickle cell disease and sickle cell retinopathy.

 Join us for our 8th Annual Shades Day in partnership with Conquering the Curve! Together, we’re making a difference for those affected by sickle cell retinopathy and supporting the sickle cell community. 

 How to Participate:

Snap a Selfie: Grab your favorite shades and take a selfie.

• Share It: Post your photo on Instagram with #SickleCellShadesDay.
• Donate: Contribute to your preferred sickle cell organization.
• Sickle cell organizations, let’s fundraise together!
• 2023 SHADES DAY by the numbers:
  • 31,000+ Participants
  • $12,000+ Raised 
  • 50,000+ social media impressions 

  2024 SHADES DAY goal:

  • a global audience of over 50,000 participant photo uploads
  • 100,000 digital impressions
  • $100,000 raised by
  • 100 global participant organizations
• #SickleCellShadesDay will be promoted, assisted by social media influencers with the goal to reach the following goals:
• Let’s GOOOOO!!!!

Let’s shade the world with awareness and support on this special day!  #SickleCellAwareness